An A-Z Introduction to Ethiconomics will illustrate and inspire you to change your business, your work and possibly your life.

“We can do business authentically and without compromising core values.”

Philip A Birch

Ethiconomics is an engaging book which shows individuals how to think for yourself and challenge your current way of thinking, listen to your inner voice showing you how you can develop your own values and potential and how to integrate these principles into your business and life.

Straight forward, no-nonsense, pick-up put down entertaining and educational book that will become your reference and glossary to your true self.

..."If you did nothing else than read one letter per week, in half a year, your world and business will be transformed.”

Tom Evans, The Bookwright

…”a splendid piece of work and deserves high praise” …

Lord Ashley of Stoke

Phillip is Co-founder of the 3rdi a leading business magazine for female entrepreneurs.  He is also collaborating in a project in providing Ancient Wisdom for Modern People where he co-presents workshops and courses on life and business coaching.  His background consists of consulting in the Corporate world where he earned a passionate following among executives and entrepreneurs. He writes the Birch Business IQ column for the 3rdi magazine as well as blogs for his own and other websites. He is a qualified NLP Practitioner.

For more on this Phil, and this unique book and business ethos, visit www.ethiconomics.co.uk

In this book the author explains how to cultivate each defining principle. Each topic is covered simply and concisely with definitions, context and application.  Whether approaching this book from a personal development perspective or in relation to your work/business operations, it provides a definitive introduction to

·         How to increase your personal asset value

·         How to live with authenticity and values

·         How to develop your potential

·         How to consider stakeholders not just shareholders

·         How to improve the effectiveness of your colleagues and staff

·         How to re-consider your entire business mission

“Turkeys don’t vote for Christmas.” Says author Philip A Birch.  “This book is intended to change the way the World does business.  Change is unlikely from the current leaders and influencers, so we must change it by ourselves, for ourselves”

Testimonials – what people say about Phil

“Phil is a person of huge imagination and creativity, while maintaining a shrewd business head and commercial ability. He brings passion, ideas and originality to a team, and I have been very lucky to have benefited from his input and insight on several occasions. If you have the opportunity to work with Phil, I strongly recommend you take full advantage of his talents, and enjoy the energy and fun he brings to the workplace.” October 11, 2010

1^st Catherine Pickup, MD and owner, Innovista Ltd

“Phil is highly commercially minded and has a distinct ability to take creative ideas and make them work in a commercial context. He is a man of strong integrity and ethics, and is tuned in to current trends and issues in the marketplace, always thinking of ways in which to capitalise on them. A talented creative writer, Phil is someone who I hope to work with again in the future.” October 12, 2010

1^st Zoe Hanks, Founder & Managing Director, Grassroots Ideas Ltd

“If there is something Phil doesn't know about business then I've yet to find it! With 20 years blue-chip corporate experience - genuine blue chip! - if you need any business advice I recommend you talk to Phil first!” March 4, 2010

1^st Karen Birch, Managing Director, the3rdi Magazine